_____Asahikawa Tourism...

Point of INTEREST Japan

So you're starting a new company or looking to change the image of your existing organization, you need a slogan to capture the fundamental essence of your company, to inspire, capture and generate trust in your target market...simple yet meaningful ...what to do?

Below are a few examples of catch phrases used by Japanese companies as well as some from foreign companies operating in Japan.

Toyota      “Drive your dreams”  in America “Moving Forward”
Toyota Nets  _______________________ “Make the Style”
Nissan          ____________________     “SHIFT_the future”
Honda          ________________      “The Power of Dreams”
Subaru             _____________________  “Think feel drive”
Mazda            _______________________    “Zoom-Zoom”
Mitsubishi       __________  “Heart-Beat-Motors” until 2005
Sony                 _____________ “It’s a SONY.” “like no other”
Nintendo DS   ____________________________ “Touch!”
Nisshin Cup Noodle __________“Hungry?” / ”NO BORDER”
Mitsubishi UFJ Financial Group        _____   “Quality for You”
Mizuho Financial Group   ________“Channel to Discovery”
Kyocera  ___________________“The New Value Frontier”
Bridgestone ________________ “Passion for Excellence”
KDDI _______________________“Designing The Future”
Matsushita Electronic Industria l_________ “ideas for life”
Hitachi __________________________“Inspire the Next”
NEC _____________________“Empowered by Innovation”
Toshiba Corporation _____________“Leading Innovation”
Mitsubishi Electric ____________ “Changes for the Better”
IBM Japan ___________________“Business on demand”
Microsoft _______________“Your potential. Our Passion.”
Pioneer _______________________“sound. vision. soul”
Recruit _________________________“Follow Your Heart”
Teijin  ___________“Human Chemistry, Human Solutions”
Eisai __________________________“human health care”
Astellas  _____________________“Leading Light for Life”
Phizer  ________________“Working for a healthier world”
Sanofi-Aventis ______________“Because health matters”
Tokyo Electric Power Company_______________“Switch!”
JT ___________________________ “The Delight Factory”
JAL _____________________________ “Dream Skyward”
Nippon Express _____________________ “With Your Life”
Fuji Xerox _________________ “The Document company”